Starting a business from home can be tough. Even after you?ve figured out how things are going to run, you have to deal with any hiccups that happen, and trust me; hiccups will happen. You also have to wade into the wonderful world of marketing, which can be really difficult to navigate without the right tools. Here are some tips on how to get exposure for your at-home business
Events
Even if your business is based online, you can use your local community as a great resource. People want to support local businesses even if they do business in other regions as well.
You can get booths at local carnivals, fairs, business and job fairs, farmer?s markets, and many other big local events. Think of anywhere you have seen businesses networking and trying to get customers, and follow suit.
Contact event coordinators to see about getting represented. Some events may charge you. Events put on by not-for-profits or city organizations such as libraries probably won?t unless it?s for charity.
When it comes to event time, make sure you have a nice display with business cards and other freebies to hand out to people. Be friendly and engaging so that they?re more likely to remember you.
Start an email list for people to get more information, but don?t be surprised if a lot of people unsubscribe. Email inboxes are becoming a catch-all for advertisements that never get read.
Local Partners
Many businesses put out newsletters of local partners. You might have to pay to be included, but you might not. Some businesses might keep your business cards on display in exchange for the same. You can also offer services to local businesses. They want to network just as much as you do, so you may be able to build some mutually beneficial relationships. Never give up an opportunity to meet people and talk up your business.
Strong Online Presence
If you are holed up in your house all day, perhaps the most accessible and affordable marketing you can do is online. It is essential for almost any business wanting to be successful today to have a strong online presence. There are many ways to establish and maintain one.
Of course, the best way to start building your professional online presence is to build your website. This will be the foundation of your online presence. Once your business has a website, you can link back to it in directories, from social media profiles, and put it on promotion materials.
Be sure that your website is easily navigated. If people can?t find anything, they will get frustrated and leave. Make sure that outbound links open a new window or tab, not lead away from your page.
The information on your website needs to be clear, concise, and useful. Make sure you have hours, product information, deals, and updates on your site. This should be an easy place for people to find information about your company.
It is important to have consistent updates to your website. This could be difficult if your hours and products are static, so it is a good idea to start a blog. Write about recent news updates and innovations in your field. Keep your posts relevant and professional and make sure that they will be interesting to potential clients. Post on a regular basis. If you have trouble finding time, write a bunch of posts at once and then queue the posts so that you can have consistent updates.
In order to get traffic to your website, you need to show up in the search engines. The Search Engine Optimization (SEO) industry is booming, so there are a lot of companies out there that you can go to in order to get help with promoting your website. If you cannot afford an SEO company however, you can get a good start on your own if you are informed. Find a reliable SEO blog?to learn about the latest practices and relevant news to the SEO field.
There are a lot of ways to gain exposure for your home-based business. The important thing is to do your research and put the same quality and effort into your behind-the-scene tasks as you give to your clients. This consistency will help you build a stronger business as well as a reputation for a great work ethic.
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